Super.com
An integrated in-app subscription that protects shoppers’ orders—allowing them to shop confidently and file claims effortlessly if packages are lost, stolen, or damaged.
My Role
Lead Product Designer - Competitor Research • User Flows • Journey Mapping • Content Design • Visual Design • Concept Testing • Rapid Prototyping • Illustration
Team
Rick Galasieski, SVP/GM
Mona Hakky, Director of Product
Hassan Waheed, GPM
Rohan Sawkar, Senior Ops
Chris Taylor, Staff Product Designer
Siva Karthik Jagarlamudi, Senior Growth Manager
Erik Tillberg, Senior Engineering Manager
Meggan Bishop, UXW
Jess Cook, Senior Brand Designer
Team
2 months (Launched April 2025)
Overview
Created a subscription-based shipment protection feature for Super+ by leveraging Rokt Shipping Protection Ads—a platform that inserts “Protect your purchase” offers into partner checkouts to drive high-intent traffic back into the app. Users can file claims for lost, stolen, or damaged packages and receive refunds through their Super+ membership.
My impact
Owned the end-to-end design process. Collaborated with cross-functional teams to align with existing features. Worked on branding and design system components. Conducted continuous experiments and iterations. Integrated stakeholder feedback to guide design decisions.
Branding
Icon Design
Web design
Social Media
Growth Ads
Emails
Presentation Design
Results
End-to-End Conversion
(Landing → Subscription)
Trial-to-Full Conversion
Month 1 Retention
Meet Spottie!
The Problem
User pain points
E-commerce shoppers often worry their packages will be lost, stolen, or damaged.
Higher when ordering gifts or premium items.
Resulting fear can lead to cart abandonment.
Business pain points
Super+ needed a new value-add feature to differentiate the service and drive membership growth
Existing protection solutions felt cumbersome and lacked trust signals
We saw an opportunity to embed a seamless, branded, in-app protection offering.
Considering constrains
1
Since this was a new PMMC with no benchmarks, we used Rokt’s historical engagement data on other Super+ offerings to set our hypotheses and targets. This gave us a baseline to compare performance and iterate on experiments.
2
We executed a rapid rollout—shipping the MVP within days. I daily iterated on the designs, and proactively consulted other product designers, PMs and stakeholders for best practices and feedback.
My initial research consisted of competitive analysis, put together a user flow and sketching out some preliminary designs.
Initial research
User Flow
Testing, testing, testing
We conducted 2 experiments at different stages of the flow to see what layout and copy performs the best.
1
Landing-Page copy Experiment
Goal: Determine which copy and layout results in the highest conversion.
Results
Rolled out Control copy universally, since the concise version significantly outperformed longer variants. We thought that Variant 3 would perform better since there’s more information about the service.
Controlled
Variant A
Variant B
2
Payment Page Header & CTA
Goal: Determine which copy is more engaging and increase conversion rates. We tested different copy and CTA to see which one performed the best.
Results
Rolled out Control copy universally, since the concise version significantly outperformed longer variants. We thought that Variant 3 would perform better since there’s more information about the service.
Controlled
Variant A
Variant B
Final designs
A bit of Brand
I also designed a custom icon for the feature and partnered with the senior brand designer to refine the illustration, ensuring it aligned perfectly with our brand guidelines.
Overall results
Rolled out Control copy universally, since the concise version significantly outperformed longer variants. We thought that Variant 3 would perform better since there’s more information about the service.
End-to-End Conversion
(Landing → Subscription)
Trial-to-Full Conversion
There’s always room for improvement
Keep an eye on the metrics: I kept an eye on key metrics and used those insights to iterate and drive further experiments.
Trust and transparency: I focused on clear, reassuring messaging to build user confidence.
Still testing: Continuously optimizing and keeping track of the ongoing experiments to further refine the user experience.
Leading this project was an invaluable learning experience. Collaborating closely with designers, engineers, copywriters, and stakeholders taught me the power of listening to users—so we could iterate based on real data and build a feature that truly addresses their needs.