Year
2023
Client
Gorski
Collaborator(s)
Merchandise and Digital Coordinator • Digital Group Lead
Project type
Graphic Design + UX Design
Role
Art Direction • Social Media Design • Graphic Design • UI/UX • Product Merchandise
Link
View Project ->Description
In the role of the lead graphic designer within the team, they bore the responsibility of curating both digital and print assets to elevate Gorski's brand identity. A significant achievement under their purview was the formulation of comprehensive brand guidelines, a foundational document setting the course for future design initiatives. Their remit also encompassed the crafting of diverse digital elements, such as captivating social media posts and visually arresting web banners. Noteworthy among their contributions was their pivotal involvement in conceiving the primary seasonal advertisement for Mixte Magazine. Operating in close collaboration with developers, they deftly capitalized on the opportunity to elevate the website, ushering in a smoother and more enjoyable user experience. Central to this endeavour was the strategic enhancement of the website's aesthetics and user-friendliness. A prominent accomplishment was the introduction of an upgraded filter feature on the product pages, a project undertaken with meticulous care. Employing Figma, they adeptly fashioned mockups and multiple iterations of this innovation, working closely alongside the development team. Their role encompassed a wide spectrum of tasks, spanning the creation of compelling digital and print assets to the refinement of the website's functionalities and user journey.
As the lead graphic designer on the team, I curated digital and print assets to enhance Gorski's brand identity, developed brand guidelines, and created engaging social media content and web banners. I also played a pivotal role in designing Mixte Magazine's primary seasonal advertisement and collaborated closely with developers to improve the website's aesthetics and user experience. Notably, I upgraded the product filter feature on the website, employing Figma to create mockups and iterations, contributing to a comprehensive range of design and web development tasks.
Engaging in a website refresh initiative, I collaborated closely with developers to elevate the platform, introducing new functionalities and refining the user journey. Our central objective revolved around elevating the website's aesthetics while introducing an upgraded iteration of the product page's filter feature. Employing Figma, I crafted mockups and iterations of this enhancement, fostering a smooth collaboration with the development team. My key responsibilities encompassed refining the website's overall visual appeal, reimagining the filter feature on the product page, and ensuring the seamless integration of this new facet within the existing framework.
In the context of the product page, our primary aim was to enhance user navigation. To achieve this, we orchestrated a 4-column layout, strategically placing the filter feature at the top for intuitive accessibility. To streamline the browsing experience, we implemented an overlay mechanism, allowing users to access filters with a simple click. This design approach yielded a coherent and organized appearance for the product page, significantly augmenting users' ease in browsing and locating desired content.
