Case study

LOM is a fictional incense brand that redefines scent with unique fragrances that weave memories and emotions.

Year

2023

Client

LOM

Collaborator(s)

Project type

Packaging Design

Role

Brand Identity • Packaging Design • Product Design • Photography

Description

The LOM incense packaging was meticulously designed to showcase the curated scent, emphasizing the interplay between memory and aroma. The chosen materials and colours also reflect this design process, complementing each unique scent. The incense box is crafted from frosted acrylic, featuring a textured matte finish that evokes a tactile experience reminiscent of the delicate touch of resurfacing memories. Beyond its role as packaging, the box doubles as a display case, harmonizing the three scents in a cohesive manner. The colour palette transitions from translucent finishes to vibrant hues, each thoughtfully selected to resonate with the emotional spectrum tied to the scents. To enhance the overall experience, each box is accompanied by a guide illustrating how it can serve as an incense holder. The outer layer of the packaging was strategically designed to safeguard the acrylic box and maintain the overall branding of LOM. This meticulous attention to detail invites users to explore the various facets of the product, ultimately enriching the overall user experience. Drawing inspiration from the intricate interplay of scent and memory, the essential characteristics of the incense packaging were to allow the user to experience both the scent from the box and the actual product itself. By leveraging the unique properties of frosted acrylic material, it evokes the notion of blurred memories often associated with scents. The contrast between the semi-transparent and colourful materials infuses vibrancy into the overall packaging. The puzzle-like design of the packaging has been thoughtfully created to form a cohesive whole that truly embodies the essence of the scent. Users are encouraged to repurpose and reuse the packaging, as it's not only easy to assemble and disassemble but also exceptionally durable—embracing the principles of sustainability and responsible design.

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